Enrich data by updating existing records

If you’d like to do so, you will need to create a new user in Salesforce with appropriate permission levels and use that user to activate your Salesforce integration.

This will let us take every field from an address to solve any recurring issue with our data.

you map each Lead Genius field to a corresponding Salesforce field.

Next, you select whether you would like to export Lead Genius data as leads or as contacts & accounts.

However, if you are an Excel freak like I am, there is another way to take all of your address data, toss it into Excel, and tweak to your heart’s desire.

The thought process can be a little unexpected: we will use the Import feature of The Raiser’s Edge to Export data into Excel.