Some of the world's biggest consumer-goods firms are ratcheting back hard on ad spending, starving Madison Ave.
of revenue and threatening further fallout among ad-dependent media firms.
A Brief History Of Video Ad Tech M&A – And The Future Of Pure Plays Standard Media Index: You Tube’s Direct Ad Spend Down 26% In Q2 Amid Brand Safety Crackdown Squeezed by Zero-Based Budgeters, WPP Cuts Growth Outlook PE Firm Grabs Majority Stake In Double Verify Three Challenges Agencies Face While Orchestrating Creative Messaging VPAID May Improve Video Measurement, But Gaps Remain In Mobile And OTT How M&A Impacts The Remaining DSPs Group M Sets Its Own Viewability Standards For Social In-Feed Ads Five Early-Stage Ad Tech Startups That Aren’t Focused On Ad Tech Omnicom Media Group (OMG) appointed Jonathan Steuer as its chief research officer in May because the worlds of data-driven advertising and traditional TV buying were quickly coming together.
Steuer, who spent five years previously at Ti Vo, clearly understands both worlds.
Ultimately, platforms can be used for clients’ (and their agencies’) benefits.
“I don’t think really great insights and creative go out of style,” he said on this week’s Digiday Podcast.
Its larger rival WPP (wppgy) is defending .5 billion in billings, which, after costs, ultimately account for 1.1% of the British agency's annual revenue.
Some of the world’s biggest consumer-goods firms are ratcheting down ad spending, further threatening ad firms and ad-dependent media companies already coping with a rapid shift to digital advertising. Publicis Groupe has been met with scorn after announcing its hiatus from the annual ‘festival of creativity,’ when advertising executives, as a matter of ritual, flock to the French Riviera for events to honor the best work.Subscribe: i Tunes | RSS | The rise of programmatic advertising and giant platforms like Google and Facebook has caused many in the agency world to worry about its future.Jonathan Nelson, CEO of Omnicom Digital, takes the optimistic view.Some of the world’s biggest consumer-goods firms are ratcheting down ad spending, further threatening ad firms and ad-dependent media companies already coping with a rapid shift to digital advertising. Crude oil was positive on the day and Oil & Gas stocks responded in kind.Most of the S&P 500 sectors were negative with the exceptions of utilities, energy, and real estate.